Cocaine illegal? No kidding.
An energy drink that sparked an outcry in Nyack and across the country was illegally marketed, the federal government said this week.
The Food and Drug Administration said Redux Beverages LLC was illegally marketing the drink as both a street drug alternative and a dietary supplement, according to a warning letter dated publicly released today. (To read the full Associated Press story published today on USA TodayÃ¢â‚¬â„¢s Web site, log onto www.usatoday.com.)
The FDA used the drinkÃ¢â‚¬â„¢s own labeling and Web site as evidence. Its owner called it the Ã¢â‚¬Å“Legal Alternative,Ã¢â‚¬? Ã¢â‚¬Å“Speed in a Can,Ã¢â‚¬? Ã¢â‚¬Å“Liquid CocaineÃ¢â‚¬? and used other catchy slogans.
Earlier this year, Nyack Mayor John Shields called for a boycott because he said it was irresponsibly marketed to minors and said the owners made light of the drinkÃ¢â‚¬â„¢s association with the drug.
The companyÃ¢â‚¬â„¢s owner, James Kirby at the time said boycotts actually boosted sales; he thanked politicians like Shields for giving him the publicity.
The company now has 15 days to correct its violations.
One has to wonder if this is the type of publicity the head of the cocaine drink company had in mind.
The Associated Press contributed to this report.
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